International supermodel Ju Xiaowen (2018)
STACCATO is an Italian languageJumping music note，which means the rhythmic life of modern urban women
STACCATO was founded 1998 in HK, the name was inspired by one of founder’s oversea travel. She loved music and attracted by a pleasant piano sound when she was walking on the Italian street. Just at that time, a charming Italian lady passed by, wore an delicated high heel shoe full of the charisma. The sound which shoes knocked on the floor, like the jumping music note, is extremely attractive. The pleasant music note and tic-tac sound of shoes impressed deeply in her mind. After she returned to HK, founded STACCATO, and designed a variety styles of footwear, hope every women looks like the music of STACCATO, can find their own charisma and beauty everywhere.
NEW BRAND UPGRADE
STACCATO cooperated with Fabien Baron, founder of leading visual graphic design company to interpret the brand updated image with his unique typography.
As a leader of visual graphic design of contemporary fashion, he is also a pioneer of fashion magazines such as VOGUE, BAZZAR and Interview etc. He is known as "the world’s most sought-after creative director" who helped to develop recognizable visual identity for various international brands including DIOR, Balenciaga, Burberry, Calvin Klein and more.
STACCATO invites Fabien Baron to interpret the brand image with his unique typography combined with creative design, infusing musical inspiration and fashion attitude along the exploration journey.